APA Edition Citation

Cox, K. K., Enis, B. M., & Keith cox K. (1973). Readings in the marketing research process. Good Year publishsing company.

Chicago Edition Citation

Cox, Keith K., Ben M. Enis, and Keith cox K. Readings in the Marketing Research Process. California: Good Year publishsing company, 1973.

MLA Edition Citation

Cox, Keith K., et al. Readings in the Marketing Research Process. Good Year publishsing company, 1973.