APA Edition Citation

Luck, D. J., & Day, G. S. (1974). Marketing Research (4.).

Chicago Edition Citation

Luck, David J., and George S. Day. Marketing Research. 4. :, 1974.

MLA Edition Citation

Luck, David J., and George S. Day. Marketing Research. 4. 1974.

Warning: These citations may not always be 100% accurate.