APA Edition Citation

Rust, R. T., & Zahorik, A. J. K. (1996). Service Marketing. Addison-Wesley.

Chicago Edition Citation

Rust, Roland T., and Antony J. Keiningham Zahorik. Service Marketing. New York: Addison-Wesley, 1996.

MLA Edition Citation

Rust, Roland T., and Antony J. Keiningham Zahorik. Service Marketing. Addison-Wesley, 1996.