Kotler, P., & Armstrong, G. (1991). Principles of marketing (8th ed.). Prentice hall of India.
Čikaški stil citiranjaKotler, Philip, i Gary Armstrong. Principles of Marketing. 8th ed. New Delhi: Prentice hall of India, 1991.
MLA način citiranjaKotler, Philip, i Gary Armstrong. Principles of Marketing. 8th ed. Prentice hall of India, 1991.
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