एपीए उद्धरण

Kotler, P., & Armstrong, G. (1991). Principles of marketing (8th ed.). Prentice hall of India.

शिकागो स्टाइल उद्धरण

Kotler, Philip, और Gary Armstrong. Principles of Marketing. 8th ed. New Delhi: Prentice hall of India, 1991.

एमएलए उद्धरण

Kotler, Philip, और Gary Armstrong. Principles of Marketing. 8th ed. Prentice hall of India, 1991.