Kotler, P., & Armstrong, G. (1991). Principles of marketing (8th ed.). Prentice hall of India.
Style de citation ChicagoKotler, Philip, et Gary Armstrong. Principles of Marketing. 8th ed. New Delhi: Prentice hall of India, 1991.
Style de citation MLAKotler, Philip, et Gary Armstrong. Principles of Marketing. 8th ed. Prentice hall of India, 1991.
Attention : ces citations peuvent ne pas être correctes à 100%.