Style de citation APA

Churchill, G. A., & Peter, J. P. (1998). Marketing: Creating value for customers (2nd ed.). Irwin McGraw Hill.

Style de citation Chicago

Churchill, Gilbert A., et J. Paul Peter. Marketing: Creating Value for Customers. 2nd ed. Baston: Irwin McGraw Hill, 1998.

Style de citation MLA

Churchill, Gilbert A., et J. Paul Peter. Marketing: Creating Value for Customers. 2nd ed. Irwin McGraw Hill, 1998.