APA Edition Citation

Churchill, G. A., & Peter, J. P. (1998). Marketing: Creating value for customers (2nd ed.). Irwin McGraw Hill.

Chicago Edition Citation

Churchill, Gilbert A., and J. Paul Peter. Marketing: Creating Value for Customers. 2nd ed. Baston: Irwin McGraw Hill, 1998.

MLA Edition Citation

Churchill, Gilbert A., and J. Paul Peter. Marketing: Creating Value for Customers. 2nd ed. Irwin McGraw Hill, 1998.