McDonald, W. J. (1998). Direct Marketing: An integrated approach. Irwin McGraw hill.
Style de citation ChicagoMcDonald, William J. Direct Marketing: An Integrated Approach. New York: Irwin McGraw hill, 1998.
Style de citation MLAMcDonald, William J. Direct Marketing: An Integrated Approach. Irwin McGraw hill, 1998.
Attention : ces citations peuvent ne pas être correctes à 100%.