Dickson, P. R. (1997). Marketing Management (2nd ed.). Harcourt brace cllege.
Chicago Edition CitationDickson, Peter R. Marketing Management. 2nd ed. New York: Harcourt brace cllege, 1997.
MLA Edition CitationDickson, Peter R. Marketing Management. 2nd ed. Harcourt brace cllege, 1997.
Warning: These citations may not always be 100% accurate.