Cooper, J., & Lane, P. (1997). Pracrtical Marketing Planning. Macmillan.
Citación estilo ChicagoCooper, John, and Peter Lane. Pracrtical Marketing Planning. London: Macmillan, 1997.
Cita MLACooper, John, and Peter Lane. Pracrtical Marketing Planning. Macmillan, 1997.
Warning: These citations may not always be 100% accurate.