Cita APA

Cooper, J., & Lane, P. (1997). Pracrtical Marketing Planning. Macmillan.

Citación estilo Chicago

Cooper, John, y Peter Lane. Pracrtical Marketing Planning. London: Macmillan, 1997.

Cita MLA

Cooper, John, y Peter Lane. Pracrtical Marketing Planning. Macmillan, 1997.