Cooper, J., & Lane, P. (1997). Pracrtical Marketing Planning. Macmillan.
Chicago Edition CitationCooper, John, i Peter Lane. Pracrtical Marketing Planning. London: Macmillan, 1997.
Cita MLACooper, John, i Peter Lane. Pracrtical Marketing Planning. Macmillan, 1997.
Atenció: Aquestes cites poden no estar 100% correctes.