APA Edition Citation

Cooper, J., & Lane, P. (1997). Pracrtical Marketing Planning. Macmillan.

Chicago Edition Citation

Cooper, John, and Peter Lane. Pracrtical Marketing Planning. London: Macmillan, 1997.

MLA Edition Citation

Cooper, John, and Peter Lane. Pracrtical Marketing Planning. Macmillan, 1997.

Warning: These citations may not always be 100% accurate.