APA Edition Citation

Jha, S. (1997). Services marketing (2nd ed.). Himalaya.

Chicago Edition Citation

Jha, S.M. Services Marketing. 2nd ed. New Delhi: Himalaya, 1997.

MLA Edition Citation

Jha, S.M. Services Marketing. 2nd ed. Himalaya, 1997.

Warning: These citations may not always be 100% accurate.