APA Edition Citation

Kotler, P., & Armstrong, G. (1997). Marketing: An Introduction (4th ed.). Prentice hall.

Chicago Edition Citation

Kotler, Philip, and Gary Armstrong. Marketing: An Introduction. 4th ed. New Jersey: Prentice hall, 1997.

MLA Edition Citation

Kotler, Philip, and Gary Armstrong. Marketing: An Introduction. 4th ed. Prentice hall, 1997.