Cita APA

Evans Joel R. & Berman, B. (1997). Marketing (7th ed.). Prentice Hall International.

Citación estilo Chicago

Evans Joel R. y Barry Berman. Marketing. 7th ed. New Jersey: Prentice Hall International, 1997.

Cita MLA

Evans Joel R. y Barry Berman. Marketing. 7th ed. Prentice Hall International, 1997.