APA Zitierstil

Evans Joel R. & Berman, B. (1997). Marketing (7th ed.). Prentice Hall International.

Chicago Zitierstil

Evans Joel R. und Barry Berman. Marketing. 7th ed. New Jersey: Prentice Hall International, 1997.

MLA Zitierstil

Evans Joel R. und Barry Berman. Marketing. 7th ed. Prentice Hall International, 1997.