APA Zitierstil

Kotler, P., Ang, S. H., Leong, S. M., & Tan, C. T. (1996). Marketing Management: An Asian perspective. Prentice Hall.

Chicago Zitierstil

Kotler, Philip, Swee Hoon Ang, Sew Meng Leong, und Chin Tiong Tan. Marketing Management: An Asian Perspective. New York: Prentice Hall, 1996.

MLA Zitierstil

Kotler, Philip, et al. Marketing Management: An Asian Perspective. Prentice Hall, 1996.