Baker. Michael J. (1996). Marketing: An introductory text (6th ed.). Macmillan.
Chicago Edition CitationBaker. Michael J. Marketing: An Introductory Text. 6th ed. Houndmills: Macmillan, 1996.
MLA Edition CitationBaker. Michael J. Marketing: An Introductory Text. 6th ed. Macmillan, 1996.
Warning: These citations may not always be 100% accurate.