APA Edition Citation

Baker, M. J. (1995). Marketing theory and practice (3rd ed.). Macmillan press.

Chicago Edition Citation

Baker, Michael J. Marketing Theory and Practice. 3rd ed. Hound mills: Macmillan press, 1995.

MLA Edition Citation

Baker, Michael J. Marketing Theory and Practice. 3rd ed. Macmillan press, 1995.