Competitive Positioning the key to market success

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Bibliographic Details
Main Author: Hooley, Graham J.
Other Authors: Savnders, John
Format: Printed Book
Language:English
Published: New York Prentic hall 1993
Subjects:
Marketing - management
Strategic planning
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Competitive positioning : the key to market success
by Hooley, Graham J
Published 1993
Printed Book
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