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Competitive Positioning the key to market success

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Bibliografiske detaljer
Hovedforfatter:	Hooley, Graham J.
Andre forfattere:	Savnders, John
Format:	Printed Book
Sprog:	English
Udgivet:	New York Prentic hall 1993
Fag:	Marketing - management Strategic planning

Lignende værker

Competitive positioning : the key to market success
af: Hooley, Graham J
Udgivet: (1993)

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On competition updated and expanded edition
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Industrial organization : markets and strategies
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Strategic marketing: a guide for developing sustainable competitive advantage /
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