Hooley, G. J., & Savnders, J. (1993). Competitive Positioning: The key to market success. Prentic hall.
Chicago ZitierstilHooley, Graham J., und John Savnders. Competitive Positioning: The Key to Market Success. New York: Prentic hall, 1993.
MLA ZitierstilHooley, Graham J., und John Savnders. Competitive Positioning: The Key to Market Success. Prentic hall, 1993.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.