Hooley, G. J., & Savnders, J. (1993). Competitive Positioning: The key to market success. Prentic hall.
Chicago Edition CitationHooley, Graham J., i John Savnders. Competitive Positioning: The Key to Market Success. New York: Prentic hall, 1993.
Cita MLAHooley, Graham J., i John Savnders. Competitive Positioning: The Key to Market Success. Prentic hall, 1993.
Atenció: Aquestes cites poden no estar 100% correctes.