Hooley, G. J., & Savnders, J. (1993). Competitive Positioning: The key to market success. Prentic hall.
Chicago Edition CitationHooley, Graham J., and John Savnders. Competitive Positioning: The Key to Market Success. New York: Prentic hall, 1993.
MLA Edition CitationHooley, Graham J., and John Savnders. Competitive Positioning: The Key to Market Success. Prentic hall, 1993.
Warning: These citations may not always be 100% accurate.