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Strategic marketing problems cases and comments

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Detalhes bibliográficos
Autor principal:	Kerin, Roger A.
Outros Autores:	Peterson, Robert K
Formato:	Printed Book
Idioma:	English
Publicado em:	Boston Allyn and bacon 1993
Edição:	6th ed.
Assuntos:	Marketing management > Decision making - case studies

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