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Strategic marketing problems cases and comments

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Detalles Bibliográficos
Autor principal:	Kerin, Roger A.
Otros Autores:	Peterson, Robert K
Formato:	Printed Book
Lenguaje:	English
Publicado:	Boston Allyn and bacon 1993
Edición:	6th ed.
Materias:	Marketing management > Decision making - case studies

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