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Strategic marketing problems cases and comments

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Manylion Llyfryddiaeth
Prif Awdur:	Kerin, Roger A.
Awduron Eraill:	Peterson, Robert K
Fformat:	Printed Book
Iaith:	English
Cyhoeddwyd:	Boston Allyn and bacon 1993
Rhifyn:	6th ed.
Pynciau:	Marketing management > Decision making - case studies

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