Strategic marketing problems cases and comments

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Bibliographic Details
Main Author: Kerin, Roger A.
Other Authors: Peterson, Robert K
Format: Printed Book
Language:English
Published: Boston Allyn and bacon 1993
Edition:6th ed.
Subjects:
Marketing management > Decision making - case studies
Description
Item Description:X:51 N394 Includes bibliographical reference and index
Physical Description:xii, 720p.
ISBN:0205142427

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