Kerin, R. A., & Peterson, R. K. (1993). Strategic marketing problems: Cases and comments (6th ed.). Allyn and bacon.
Chicago Stili AlıntıKerin, Roger A., ve Robert K. Peterson. Strategic Marketing Problems: Cases and Comments. 6th ed. Boston: Allyn and bacon, 1993.
MLA AlıntıKerin, Roger A., ve Robert K. Peterson. Strategic Marketing Problems: Cases and Comments. 6th ed. Allyn and bacon, 1993.
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