Kerin, R. A., & Peterson, R. K. (1993). Strategic marketing problems: Cases and comments (6th ed.). Allyn and bacon.
Chicago Style citaatKerin, Roger A., en Robert K. Peterson. Strategic Marketing Problems: Cases and Comments. 6th ed. Boston: Allyn and bacon, 1993.
MLA citatieKerin, Roger A., en Robert K. Peterson. Strategic Marketing Problems: Cases and Comments. 6th ed. Allyn and bacon, 1993.
Let op: Deze citaties zijn niet altijd 100% accuraat.