Kerin, R. A., & Peterson, R. K. (1993). Strategic marketing problems: Cases and comments (6th ed.). Allyn and bacon.
Čikaški stil citiranjaKerin, Roger A., i Robert K. Peterson. Strategic Marketing Problems: Cases and Comments. 6th ed. Boston: Allyn and bacon, 1993.
MLA način citiranjaKerin, Roger A., i Robert K. Peterson. Strategic Marketing Problems: Cases and Comments. 6th ed. Allyn and bacon, 1993.
Upozorenje: Ovi citati možda nisu uvijek 100% točni.