Cita APA

Kerin, R. A., & Peterson, R. K. (1993). Strategic marketing problems: Cases and comments (6th ed.). Allyn and bacon.

Citación estilo Chicago

Kerin, Roger A., y Robert K. Peterson. Strategic Marketing Problems: Cases and Comments. 6th ed. Boston: Allyn and bacon, 1993.

Cita MLA

Kerin, Roger A., y Robert K. Peterson. Strategic Marketing Problems: Cases and Comments. 6th ed. Allyn and bacon, 1993.