APA Edition Citation

Dalrymple, D. J., & Parson, L. J. J. (1992). Cases in marketing management. John Wiley & sons.

Chicago Edition Citation

Dalrymple, Douglas J., and Leenald J. Jeannet Parson. Cases in Marketing Management. New York: John Wiley & sons, 1992.

MLA Edition Citation

Dalrymple, Douglas J., and Leenald J. Jeannet Parson. Cases in Marketing Management. John Wiley & sons, 1992.