Bowersox, D. S., & Cooper, M. B. Strategic marketing channel management. McGrawhill.
Chicago Edition CitationBowersox, Donald S., and M Birby Cooper. Strategic Marketing Channel Management. NewYork: McGrawhill.
ציטוט MLABowersox, Donald S., and M Birby Cooper. Strategic Marketing Channel Management. McGrawhill.
אזהרה: ציטוטים אלה לעיתים לא מדויקים ב 100%.