Bowersox, D. S., & Cooper, M. B. Strategic marketing channel management. McGrawhill.
Citación estilo ChicagoBowersox, Donald S., and M Birby Cooper. Strategic Marketing Channel Management. NewYork: McGrawhill.
Cita MLABowersox, Donald S., and M Birby Cooper. Strategic Marketing Channel Management. McGrawhill.
Warning: These citations may not always be 100% accurate.