Bowersox, D. S., & Cooper, M. B. Strategic marketing channel management. McGrawhill.
Style de citation ChicagoBowersox, Donald S., et M Birby Cooper. Strategic Marketing Channel Management. NewYork: McGrawhill.
Style de citation MLABowersox, Donald S., et M Birby Cooper. Strategic Marketing Channel Management. McGrawhill.
Attention : ces citations peuvent ne pas être correctes à 100%.