APA Edition Citation

Bowersox, D. S., & Cooper, M. B. Strategic marketing channel management. McGrawhill.

Chicago Edition Citation

Bowersox, Donald S., and M Birby Cooper. Strategic Marketing Channel Management. NewYork: McGrawhill.

MLA Edition Citation

Bowersox, Donald S., and M Birby Cooper. Strategic Marketing Channel Management. McGrawhill.

Warning: These citations may not always be 100% accurate.