APA Edition Citation

Datrymple, D. J., & Parsons, L. J. J. (1992). Cases in marketing management. John-Wiley & sons.

Chicago Edition Citation

Datrymple, Douglas J., and Leonard J. Jeannet Parsons. Cases in Marketing Management. New York: John-Wiley & sons, 1992.

MLA Edition Citation

Datrymple, Douglas J., and Leonard J. Jeannet Parsons. Cases in Marketing Management. John-Wiley & sons, 1992.