APA Edition Citation

Westwood, J. (1990). The marketing plan: A practitioners guide. Kogan page.

Chicago Edition Citation

Westwood, John. The Marketing Plan: A Practitioners Guide. London: Kogan page, 1990.

MLA Edition Citation

Westwood, John. The Marketing Plan: A Practitioners Guide. Kogan page, 1990.

Warning: These citations may not always be 100% accurate.