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Strategic marketing management cases and applications

Bibliografiska uppgifter
Huvudupphovsman:	Cravens, David W.
Övriga upphovsmän:	Lamb, Charles W.
Materialtyp:	Printed Book
Språk:	English
Publicerad:	Hovewood Irwin 1990
Upplaga:	3rd ed.
Ämnen:	Marketing management Strategic marketing cases and applications

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