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Strategic marketing management cases and applications

Detalhes bibliográficos
Autor principal:	Cravens, David W.
Outros Autores:	Lamb, Charles W.
Formato:	Printed Book
Idioma:	English
Publicado em:	Hovewood Irwin 1990
Edição:	3rd ed.
Assuntos:	Marketing management Strategic marketing cases and applications

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