Cravens, D. W., & Lamb, C. W. (1990). Strategic marketing management cases and applications (3rd ed.). Irwin.
Chicago-стиль цитированияCravens, David W., and Charles W. Lamb. Strategic Marketing Management Cases and Applications. 3rd ed. Hovewood: Irwin, 1990.
MLA-цитированиеCravens, David W., and Charles W. Lamb. Strategic Marketing Management Cases and Applications. 3rd ed. Irwin, 1990.
Предупреждение: эти цитированмия не могут быть всегда правильны на 100%.