Cravens, D. W., & Lamb, C. W. (1990). Strategic marketing management cases and applications (3rd ed.). Irwin.
シカゴスタイル引用形Cravens, David W., , Charles W. Lamb. Strategic Marketing Management Cases and Applications. 3rd ed. Hovewood: Irwin, 1990.
MLA引用形式Cravens, David W., , Charles W. Lamb. Strategic Marketing Management Cases and Applications. 3rd ed. Irwin, 1990.
警告: この引用は必ずしも正確ではありません.