Deismireacht APA

Cravens, D. W., & Lamb, C. W. (1990). Strategic marketing management cases and applications (3rd ed.). Irwin.

Chicago Edition Citation

Cravens, David W., and Charles W. Lamb. Strategic Marketing Management Cases and Applications. 3rd ed. Hovewood: Irwin, 1990.

Deismireacht MLA

Cravens, David W., and Charles W. Lamb. Strategic Marketing Management Cases and Applications. 3rd ed. Irwin, 1990.

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