Style de citation APA

Cravens, D. W., & Lamb, C. W. (1990). Strategic marketing management cases and applications (3rd ed.). Irwin.

Style de citation Chicago

Cravens, David W., et Charles W. Lamb. Strategic Marketing Management Cases and Applications. 3rd ed. Hovewood: Irwin, 1990.

Style de citation MLA

Cravens, David W., et Charles W. Lamb. Strategic Marketing Management Cases and Applications. 3rd ed. Irwin, 1990.