Cita APA

Cravens, D. W., & Lamb, C. W. (1990). Strategic marketing management cases and applications (3rd ed.). Irwin.

Citación estilo Chicago

Cravens, David W., y Charles W. Lamb. Strategic Marketing Management Cases and Applications. 3rd ed. Hovewood: Irwin, 1990.

Cita MLA

Cravens, David W., y Charles W. Lamb. Strategic Marketing Management Cases and Applications. 3rd ed. Irwin, 1990.