APA引文

Lancaster, G., & Massingham, L. (1988). Essentials of marketing: Text and cases. McGraw Hill.

Chicago Edition Citation

Lancaster, Geoffrey, and Lester Massingham. Essentials of Marketing: Text and Cases. London: McGraw Hill, 1988.

MLA引文

Lancaster, Geoffrey, and Lester Massingham. Essentials of Marketing: Text and Cases. McGraw Hill, 1988.

警告：這些引文格式不一定是100％准確.