Lancaster, G., & Massingham, L. (1988). Essentials of marketing: Text and cases. McGraw Hill.
Chicago Style citaatLancaster, Geoffrey, en Lester Massingham. Essentials of Marketing: Text and Cases. London: McGraw Hill, 1988.
MLA citatieLancaster, Geoffrey, en Lester Massingham. Essentials of Marketing: Text and Cases. McGraw Hill, 1988.
Let op: Deze citaties zijn niet altijd 100% accuraat.