APA Edition Citation

Lancaster, G., & Massingham, L. (1988). Essentials of marketing: Text and cases. McGraw Hill.

Chicago Edition Citation

Lancaster, Geoffrey, and Lester Massingham. Essentials of Marketing: Text and Cases. London: McGraw Hill, 1988.

MLA Edition Citation

Lancaster, Geoffrey, and Lester Massingham. Essentials of Marketing: Text and Cases. McGraw Hill, 1988.

Warning: These citations may not always be 100% accurate.